In this online Principles Express course, you will learn about a variety of the most common advanced analytical techniques in use today, when to use them and what they can tell us about the business problem under study. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.
This new Principles Express course will teach you how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles always govern our actions. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.
As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This Principles Express course will introduce concepts and best practices for conducting global research with confidence. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. This is a 12-hour course; QPR approved for 50 points, and CAIP approved.
Aprenda a preparar sus datos para el análisis, seleccionar los métodos estadísticos más apropiados y desarrollar un plan de análisis en este curso de Principios Express de 12 horas. Traducido del inglés al español bajo la supervisión de la Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión A.C. (AMAI).
In this course, learn about the broad set of activities that define “market research.” It is an essential introduction for individuals just entering the field as well as those who may have some experience under their belts but want a broader view. This is a 14-hour course, QPR approved for 50 points, and CAIP and IW approved.
Without a solid design, the execution and delivery of research are never going to meet expectations. This course will enable you to identify the issue a business faces, determine information needs, develop research objectives and hypotheses, and determine the best way to achieve the research objectives. This is a 9-hour course; QPR approved for 50 points, and CAIP and IW approved.
This 10-hour online Principles Express course guides researchers through the intricate process of measurement and questionnaire design.
This Principles Express course will give you the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. This is an 11-hour course; QPR approved for 50 points, and CAIP and IW approved.
Matching your data collection method to the business problem and the target population is a critical step in research design. This Principles Express course covers all the options with sound advice for making the right choice. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn the basic principles to apply when designing and drawing samples that represent your target audience. It teaches the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling. This is a 9-hour course; QPR approved for 50 points, and CAIP approved.