Quantitative Data Collection Methods

About this course

What you’ll learn

After completing this course you should be able to:

1. Demonstrate knowledge of the different quantitative survey methods available to market researchers including online, mobile, telephone, in-person, and mail.
2. Discuss the opportunities and challenges presented by the widespread use of mobile devices.
3. Select appropriate quantitative methodologies based on the specific project needs.
4. Describe techniques for improving survey response rates.
5. Explain and classify the different observational methods used by market researchers including in-person observation and passive data collection.
6. Describe the relative advantages and disadvantages of observational methods and compare them to survey methods.
7. List the key milestones that are required to complete quantitative studies.
8. Discuss the key considerations involved in implementing surveys and observational methods when doing global Market Research.

Who should attend?

• Entry-level researchers looking for a solid introduction to quantitative data collection.
• Mid-level staff seeking to expand their skillset.
• Experienced researchers looking to catch up with the latest developments.
• Corporations seeking professional development options for their internal training portfolio.
• Supplier-side researchers seeking courses for new-employee onboarding.
• Researchers who lead or contribute to project design.
• Analysts needing to understand how a data collection method can create bias.
• Client-side researchers responsible for writing RFPs and evaluating proposals.
• People just entering the research field who want to understand the full process of market research from beginning to end.

Continuing Education Information

Students successfully completing graded components earn a Digital Badge (Opens in a new window) and 1.0 University of Georgia Continuing Education Unit (Opens in a new window) (CEU) from The University of Georgia.

As a graduate of the course you will be recognized by industry associations, employers, peer groups and other professionals as understanding how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This recognition will help you advance in your company and the industry.

CAIP Canada (Opens in a new window) also recommends the course for candidates looking to fill in the gaps or gain a refresher in specific areas.