The Principles of Market Research course is based on the Marketing Research Core Body of Knowledge (MRCBOK©), an integrated set of learning objectives organized into 11 modules and covering the market research process from beginning to end. The research training course is regularly updated and expanded from a global perspective, to reflect new methods and concepts in the market research industry.
Course Benefits
- Get Ahead: A compelling online self-study format which enhances the market research knowledge of busy working professionals
- Expand Your Knowledge: Interactive online curriculum, written by leading academic and applied market research professionals from around the world, combined with two university-level textbooks
- Bolster Your Credentials: Earn 20 continuing education credits (CEUs) and a Certificate of Program Completion from the University of Georgia — a premier US educational institute and recognized global leader in continuing education
- Study With the Best: A University of Georgia program which is endorsed by major industry associations and corporations in the research industry and thousands of practitioners worldwide
- Fits Into Your Busy Schedule: Dynamic, 200-hour online program which can be studied whenever and wherever you are