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How Does the Course Work?

This is a Principles Express course based on the Marketing Research Core Body of Knowledge (MRCBOK™). The simple, clean design of the online course reflects the University of Georgia’s decades of experience in distance learning. The University of Georgia online market research courses have been thoroughly tested for reliable performance, and their ease of use has been proven by more than 10,000 market research practitioners in 114 countries. Should you need it, technical support is an e-mail or telephone call away.

To complete this course, you must:

  • Study the online course material.
  • Explore the interactive course elements; use your mouse to hover and click on the links throughout (i.e., glossary terms, videos, interactive exercises, industry white papers).
  • Successfully complete three online assessments in the order presented below.
    • Progress Check 1
    • Progress Check 2
    • End of Course Quiz
  • Complete your studies within 30 days of issuance of your online course’s URL, username, and password.
  • You will work at your own pace and on your own schedule, assessing your knowledge through interactive exercises and Progress Checks (assessments) that provide instant results, along with the End of Course Quiz.

 

How do the online assessments work?

  • You have three attempts to complete each online assessment. If you are unable to successfully earn a score of 70% or higher after 3 attempts, you will not be eligible to earn course credit.
  • The multiple-choice and true-false questions are based on your comprehension of the learning objectives.
  • You can refer to the online course when answering each question. The assessments are untimed so you can take as long as necessary to attempt each one. You can save your answer(s) as you complete each question. Once you have answered all questions to your satisfaction, you submit your assessment for immediate grading. A score of 70% or greater is a passing score.
  • When you submit your Progress Check (1 and 2) and End of Course Quiz for grading, you will immediately see your score including the feedback for each of the answer choices you submitted.
  • If you do not earn a passing score of 70% or greater on your first attempt, you will be granted two additional attempts to do so.
  • After you have successfully completed the End of Course Quiz, you will be passed on to the evaluation questionnaire where you will be completing a short evaluation of the course.
  • After you have successfully completed the questionnaire, click on the section entitled: Course Complete - Report My Status to the University, after that, an automated message will be sent to the University of Georgia Center for Continuing Education alerting the administrative staff of your SUCCESSFUL COMPLETION of the online course. Within 36 hours, you will receive a confirmation “graduate” email from the University of Georgia.

Note: When attempting Progress Check 1, you must score 70% or greater in order to receive a confirmation “graduate” email from the University of Georgia. Continue with the questions in Progress Check 2. When attempting Progress Check 2, you must score 70% or greater to continue with the questions in the End of Course Quiz.