The University of Georgia and Market Research Institute International (MRII) offers a series of highly-acclaimed online certificate courses that cover the Market Research process from beginning to end. The courses are based on the Market Research Core Body of Knowledge (MRCBOK™) – a compilation of the underlying principles and essential skills that comprise the Market Research process. The courses are endorsed by ESOMAR and the Insights Association.
The Principles Express family of short courses focuses on the individual skills that form the essential toolkit of the contemporary researcher.
These online, start-anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge within an engaging, interactive online curriculum written by leading academic and applied Market Research practitioners from around the world.
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Online Certificate Programs | Online Principles Express Courses
Nearly 10,000 researchers from 114 countries have enrolled in this program, which teaches the core skills needed to design and conduct impactful Market Research. This course is IWCP-, CAIP-, and QPR- approved.
This Principles Express+ bundle includes three Principles Express Courses:
- Introduction to Data Analysis,
- Advanced Analytic Techniques, and
- Working with Secondary Data: Syndicated and Big Data.
Learn how to prepare data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decision that needs to be made. You also will learn about the many secondary data sources now available to you, including the increasing availability of syndicated data and what is popularly referred to as “big data.” This is a 36-hour course; QPR approved for 150 points, and CAIP and IW approved.
In this online Principles Express course, you will learn about a variety of the most common advanced analytical techniques in use today, when to use them and what they can tell us about the business problem under study. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.
This new Principles Express course will teach you how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. This is a 12-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles always govern our actions. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.
As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This Principles Express course will introduce concepts and best practices for conducting global research with confidence. This is an 8-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. This is a 12-hour course; QPR approved for 50 points, and CAIP approved.
Aprenda a preparar sus datos para el análisis, seleccionar los métodos estadísticos más apropiados y desarrollar un plan de análisis en este curso de Principios Express de 12 horas. Traducido del inglés al español bajo la supervisión de la Asociación Mexicana de Agencias de Inteligencia de Mercado y Opinión A.C. (AMAI).
In this course, learn about the broad set of activities that define “market research.” It is an essential introduction for individuals just entering the field as well as those who may have some experience under their belts but want a broader view. This is a 14-hour course, QPR approved for 50 points, and CAIP and IW approved.
Without a solid design, the execution and delivery of research are never going to meet expectations. This course will enable you to identify the issue a business faces, determine information needs, develop research objectives and hypotheses, and determine the best way to achieve the research objectives. This is a 9-hour course; QPR approved for 50 points, and CAIP and IW approved.
This 10-hour online Principles Express course guides researchers through the intricate process of measurement and questionnaire design.
This Principles Express course will give you the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. This is an 11-hour course; QPR approved for 50 points, and CAIP and IW approved.
Matching your data collection method to the business problem and the target population is a critical step in research design. This Principles Express course covers all the options with sound advice for making the right choice. This is a 10-hour course; QPR approved for 50 points, and CAIP and IW approved.
In this Principles Express course, you will learn the basic principles to apply when designing and drawing samples that represent your target audience. It teaches the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling. This is a 9-hour course; QPR approved for 50 points, and CAIP approved.
As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues. Check out our infographic on Your Path to Market Research Certification.
 Graduates of the Principles of Market Research course can earn the Intellus Certified Master (ICM) designation. If you have any questions about ICM, contact infoATintellus.org. |
 The Certified Analytics and Insights Professionals of Canada (CAIP Canada) recognizes the Principles of Market Research course as a primary pathway toward earning the Certified Analytics and Insights Professional (CAIP) designation. Upon completion of the course, candidates will be well prepared to write the final exam to earn the CAIP designation. |
 Qualified Professional Researcher: Graduates of the Principles of Market Research course also holding membership to The Research Society (formerly known as AMSRS Australia) are eligible for an exemption from sitting the QPR exam. Contact the QPR Manager at 02 9566 3100 or by email at julieATresearchsociety.com.au for more details. |
