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Principles of Pharmaceutical Marketing Research is the first self-paced, self-study, online certificate course designed specifically for research professionals. Since 1996, the course has been taken by individuals representing dozens of industries in more than 60 countries. Principles of Marketing Research has become the research profession's highest quality, most valued, and most widely supported educational program on the fundamentals of marketing research.

The Premier Professional Development Program for Researchers Worldwide ...
MRII and the University of Georgia now bring you a supplemental training course specifically for the Pharmaceutical Market Research Industry! Created as accompanying content that flows parallel to each module within the "basic" Principles course, the pharmaceutical content covers the world of marketing research as it applies to the pharmaceutical industry. By absorbing the general principles of marketing research,
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The Principles of Marketing Research - Pharmaceutical Supplements is proudly presented by:

The Marketing Research Institute International

The University of Georgia Center for Continuing Education

The Marketing Research Association

ESOMAR - The World Association of Research Professionals

as well as special issues pertaining to pharmaceutical marketing research, this program clearly calls out the differences between pharmaceutical research and research conducted in other industry sectors, and the course illustrates those differences with relevant examples.

Vital to the industry ...
Marketing research has become as much a science as it is an art. A good foundation in the basic core body of knowledge of marketing research is more important than ever for all of those who work in the industry, and especially for those who are early in their careers. Principles of Marketing Research offers a common basis of knowledge among researchers and provides basic training for individuals entering the industry, setting a new educational standard. The expertise delivered through the program gives you the tools needed to tackle some of the most pervasive and trying marketing research challenges.

Different from other training programs ...
Principles of Marketing Research has delivered the Marketing Research Core Body of Knowledge (MRCBOK©) since 1996, and has become an internationally recognized industry asset. The program's high-value/low-cost positioning is critical for new marketing research employees and for companies that wish to enroll multiple employees. Principles of Marketing Research - Pharmaceutical Supplements provides you the most cutting edge skills to excel in the growing world of healthcare research.

Principles of Pharmaceutical Marketing Research is fully Web-enabled, allowing students quick and easy access to the course.

Developed and managed by experienced professionals ...
Principles of Pharmaceutical Marketing Research was developed in response to educational needs expressed by the pharmaceutical marketing research industry. The course was initially created through a partnership between the Marketing Research Association (USA) and the University of Georgia. In 1998 ESOMAR entered the alliance to form the Marketing Research Institute International (MRII).

Principles of Pharmaceutical Marketing Research is guided by the Marketing Research Institute International, a non-profit educational foundation whose purpose is to fulfill the fundamental educational needs of marketing research professionals worldwide.

The University of Georgia Center for Continuing Education Conference Center & Hotel manages the course and supports the student experience.

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